If your business still doesn’t have a presence on social media platforms, you are missing out on a great opportunity. It doesn’t matter whether you are running a big enterprise or a small business or startup, having social media accounts is necessary if you want to engage with customers.
A customer of today uses the internet to know everything about a brand before they make purchases from them. The statistics show that about 97% of people do that, they research the brand or the product and read reviews and so on before purchasing a product. They check out social media profiles of businesses, and look at the comments, and so on.
Thus, it is safe to say that social media is crucial not only to communicate and connect with your customers. But it is also necessary to ensure that people engage with your brand and become a loyal consumer.
But even with all the perks that social media platforms have to offer, it is tough for marketers. There are tons of platforms out there, and juggling between all of them is a daunting task. Sometimes, it becomes difficult to pay equal attention to all platforms, and you risk losing your customers.
Moreover, you cannot stop at creating an account and call it a day. You need to have a plan and be consistent with your content. Customers are constantly craving for new and original content, and if you risk going in guns blazing without a marketing strategy, it can backfire.
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Therefore, you must have a social media marketing strategy that helps you listen, connect, and respond better to your social media followers. In this article, we will look at 15 strategies or ideas that can help you get better results from your social media platforms.
Let’s look at these ideas.
1. Start a series
Some brands find it difficult to find content or topic to share content on. It makes them slack off, and they are not consistent with their post as often as they should. One way to ensure this doesn’t happen is to create a series that you can share monthly or weekly daily.
For instance, if you run a photography business, you can create a series about the best way to take pictures in daylight, and share content regarding it. You can share it daily or monthly or as per your needs.
It not only gives you a field to talk about, but you also get aware of what your customers think about certain things. If they engage with it, you can do more such series. Also, it is a great way to ensure that you are never out of content.
2. Have account on at least two of the leading platforms for your industry
Depending on which industry you work in, you will find some social media apps which work better with your business than others. For instance, a B2B company will find and connect with more clients on LinkedIn. A photographer may get better results from Instagram, and so on. So, research your business and which app your audience use to narrow the right platform for you. Also, make sure you are at least two main leading platforms like Twitter or Instagram or so on.
The one platform that is ideal for all businesses is Facebook. It is the pioneer of social media platforms, and till now it has the biggest number of users-2.6 billion active users. So, having a profile on Facebook irrespective of your business is a great idea.
3. Images matter
Social media is a visual platform which means that you need to work with a lot of images. Recently, a lot of other content like videos or memes or gifs are becoming famous too. But the appeal that a good image has can never get old.
So, make sure that while sharing an image on your social media, you keep in mind certain things:
- It should be of high quality. Only share your best work.
- Use filters, and edit your images whenever necessary using the Canva app.
- Ensure that you post as many authentic images as you can. Make sure these images have the best angle and light.
4. Contests and giveaways
No one can resist free things, and your customers are no different. A lot of surveys show that 91% of social media posts with 1k plus likes are running some kind of contents. Also, remember that posts with giveaways or contests work 70% better than others.
Here are some things you should remember though:
- Whenever you are giving a free sample or giveaway, make sure it is related to your brand. It is a great way to encourage people to buy from your brand and make it famous.
- The contest should have some regulations. You can ask for USG or ask people to post an image with your hashtag, and so on.
- Give full and proper details with full terms and conditions.
5. Know your audience
It is the most important step if you want to make sure that you come up with right and engaging content. Not every person out there is your audience. That is why you need to do thorough research and find out who is your target customer.
Know what they like or dislike, what problems they are facing, what they wish to accomplish from your social media account, and so on.
Once you are aware of all these things, it will become easy for you to create content specific to their needs and liking.
6. Work on your content
When you know who your customers are, and what they want, creating the right type of content should be your focus. It makes creating specific and message-oriented content easy. Also, ensure that you work hard on your content and try to create something that stays with them forever.
If your latest posts make a customer feel happy or relevant, half of your job is over. Most of us remember how something or someone made us feel. If your promotional ad or your bts video connects with them emotionally, the content will have more engagement.
Also, experiment with different content types. Images are the best, and they speak tons. But mixing it up once in a while with videos or so can work well too.
7. The branding should be uniform throughout all platform
A customer will follow you on a particular social media because they know your brand or they like your content and products in turn. Now, to ensure that this continues across all platforms, you need to have a consistent brand strategy for your social media profiles.
It means that you cannot use different colour themes for your various accounts. You have to stick to the logo that makes your brand memorable, and use the same colour theme or font size and so on.
It helps bring consistency to the social media handles and also the message and feel it gives out is the same.
8. Use captions
Captions are crucial to connect and engage people more with your content. A caption can be short or long depending upon the post and the message you want to convey. Just make sure that it is crisp and to the point and something that invokes action from people.
For the same, include a call-to-action in your caption. It can be as simple as a request to like the post or go to the link in the bio for your latest blog, and so on.
When you include this in your caption and ensures that it is relevant and tells a story about a post that customers can connect with, you get better results.
9. Do AMAs
AMAs means ask me anything, and it is quite popular. On Twitter, you can post a tweet ‘ask me anything’, and you will get tons of questions. Similarly, on Instagram, you have the option to post a story sticker for asking questions. Both are great ways to engage people with your brand.
When you post AMAs and people asks questions, it gives you multiple benefits like:
It gives you a chance to connect with your audience and share your side
It lets you share more information about your brand without looking like you are trying too hard.
It also allows you to show how a regular day in your office goes, and what your employees are working on and so on.
With the right strategy, AMAs can work wonders for your brand, and you certainly should try this tip sooner.
Takeovers are fun, and they give a new voice to your account. You can collaborate with a celebrity or an influencer and even your employee for the same. They get to handle your account, posts, comments, and so on for the next 24 hours. It is quite fun and can lead to some benefits as well.
For instance, an average person spends nearly three hours on social media per day, and maybe one of those people may look at your account when an influencer or a celebrity takes over it. It gives you a chance to expose your brand in front of new people, and encourage them to become your customers.
Also, when someone else is running your account, it gives it a new and fresh look, and that is certainly worth a try.
11. Run advertisements on social media
The leading social media platforms like Facebook and Twitter and so on run lead generation advertisements. They are great and can help you get more leads within 30 seconds. These types of ads don’t require the user to click on the ad or anything like that.
They only have to fill up a form, and give normal details, and they get a gated content or an eBook or so on.
It is a great marketing strategy, and you should use it too. Social media has helped a business grow by 24% and this strategy can help you do that.
12. Don’t be promotional all the time
As a rule of thumb, all brands on social media should follow the 80/20 rule. The aforementioned rule means that they are allowed to upload only 20% promotional content. The rest of the content has to be fun, entertaining, engaging, and compelling.
So, sharing a quiz or a meme or sharing content that users created for your brand are a great idea. It not only ensures that you value your customers, but you also have tons of content to post on your social platforms.
13. Repurpose your content
There is so much content on the internet that the sharable value of a single content is less than its worth. Since you put too much time and efforts into creating content, make sure that you take the maximum benefit out of it.
Here repurposing these contents can be your salvation. For instance, if you created a video on how to stay positive, take a quote from it and create an image and share it on your social handles. Not only you get content for your social media platforms, but you also get the opportunity to promote your content.
14. Go live
Going live and chatting with people in real-time can be quite beneficial. A survey shows that people on FB and Instagram watch more live videos than the pre-recorded one. The excitement is high which gives you a better exposure chance.
15. Connect with your audience
The goal of every business is to earn success and revenue and that is possible only if you keep your customers happy. For the same, you have to figure out their problems or their feedback and solve them quickly.
With social media, you have that option. You can connect with them through DMs or comments, and so on. Make sure you reply to most of the comments, especially the complaints. It helps with customer service, and, in turn, with lead generation.
Keep in mind that not all strategies will work for every business. Some may work for you others won’t. So, you must keep experimenting, and exploring to ensure that whatever strategies you use works best for you.
Give these strategies a try and keep working on your content. It will help your social media pages bring better results and revenues for you.