So you have a corporate event coming up. Once you have the details like venue, agenda, speakers, and logistics lined up, you need to invite your audience. First of all, you need to make sure you invite people who are actually relevant to the event. Simply making a public Facebook page will not do.
You have to plan your invites out well, so that you get the amount and type of footfall you want. So, you need to work on the invitations themselves with attention to detail. Here are a few ideas to create great invites for your event.
Work on the design
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The design is the first thing people will see when they receive your invites. So, you need to sit down and figure out how your invites should look. They should look professional, but should never be bland. They should also fit in with the event’s agenda and with your company’s overall theme.
So, it is a great idea to use invitation templates to narrow down your options. When you have your templates shortlisted, customize them according to your color scheme and add in the event details. Then, choose the option which looks the best and showcases the details in the best way possible.
Include specific details
Do not just send out vague dates and timings. Instead, make sure you have all the relevant details which will make your audience want to attend your event. A corporate event is very different from something like an open house, so you need to be clear. Share the event agenda, and format. Also let people know how your corporate event will benefit them professionally.
So, add the schedule, panels, timings, and networking opportunities you have on offer with your invites. One way to do this is to create a small event guide, and attach it to your invitation. This will help people make the decision to attend much faster.
Send through multiple mediums
If you only send your invites out through email, there’s no guarantee they won;t get lost in people’s spam inboxes. So, try to target as many mediums as possible. Share these invites through email, social media, and even through text message. Physical invitations printed on good cardstock also make a great impression.
You can also reach out to different companies and encourage them to bring their teams to your corporate event. This way, you won’t have to worry about your invites not reaching people.
Highlight prominent personalities
You’ll probably have some big industry names at your corporate event. So, you need to capitalize on this. Share emails about who’ll be present at your event, and who’ll be speaking. This will entice other people in your industry to RSVP to your event, and also recommend it to their peers.
Share these speaker highlights on your social media profiles as well. This way, people can see the value of your corporate event, and be more likely to attend. You can even ask these experts to write short messages to encourage your audience to register.
Add testimonials
Speaking of encouraging others to attend your event, testimonials can be quite valuable for this purpose. So, have speakers and confirmed attendees make short videos and let other people know how good your event will be.
Share these testimonials in your emails and on your social media platforms. This will give people third-party encouragement to come to your corporate event.
Showcase the networking opportunities
Networking is one of the most important aspects of the corporate world. So, you need to offer a number of networking opportunities at your event. In addition, you should highlight these opportunities in your invites as well. Let people know they’ll have time and space to interact with each other and talk shop.
This will encourage people to sign up, as their businesses can benefit as well. So, when you write the details in your invites, add in coffee corners and networking lounges as well. MAke sure you have these facilities in place at your event, and people are sure to show up.
Send out well in advance
While it may seem obvious, the time you send out your events can be the make or break factor. If you send them out too soon, they’ll fall off people’s radar. However, if you send them out too late, then very few people will show up. If your corporate event is at a time when there is a lot going on in your industry, send your invites around two months in advance, and send follow-up reminders in the weeks leading up to the event.
This will prevent people filling their schedule before you get around to sending your invites. So, send out the invites as soon as it makes sense. Also encourage people to RSVP then, so that you can make arrangements accordingly.
To sum up, there is a right way to do event invites for your upcoming corporate event. This involves a bit of planning and effort, so make sure you get on it as soon as possible.
