Finding The Right Name For Your Business: The Beginner’s Guide

Name For Your Business

Remember when all you had to do to name your brand was slap suffices like ‘ & sons’ “Enterprises” onto any name of choice? Yeah, not anymore, there’s more to naming your brand nowadays, and we’re here to guide you through the process.

Brainstorming the best brand name can be a daunting task but with the right naming agency such as Squadhelp, things are made much easier. Read on as we discuss the nitty-gritty of brainstorming a business name. Let’s get started then.

Name For Your Business

Brainstorming The Perfect Name

So, the business naming process has started. You’ve got a perfect understanding of your brand and how you want to be seen, now it’s time to actually give this brand identity and give your target audience something to get hooked on.

When you reach this phase of your brand naming process, you’ll likely need a team of individuals with the right amount of imagination and visualisation needed to brainstorm names before making the final choice. So, get the boards and papers, (walls if necessary), and get ready to let the creative juices flow.

Now, here’s one mistake you shouldn’t make and that’s to avoid mistakes. We’ll explain.

You shouldn’t make the mistake of erasing brand-name ideas that sound corny, cliche, funny, or downright bad. Simply scribble them all and try to make the most of all of them because the perfect brand name can come from anywhere.

Also, there are tools that make brainstorming easier. These include:

●      Thesaurus for expanding your vocabulary.

●      Names that stem from things that can be seen such as colours, shapes, and objects. An example is Design Sponge – though it’s based on a play on a household tool, it’s still a platform for creating brand designs and other entrepreneur-based needs.

●      You can use slang that is common in your field.

●      You can combine words that rhyme with each other for a catchy tone.

Name For Your Business

Bonus Tips For Brainstorming Your Brand Name

Did you know that there are some popular base words like gen, omni, case, spot, and door that can be fixed to other words to land a great business name?

Also, when brainstorming, it’s important that you borrow ideas from different people of different views in order to expand your options. This includes employing a variety of age grades that fit into different brand tones.

Back in 2021, Squadhelp conducted a survey and the results indicated the different brand tones that appeal to specific age grades. Let’s have a look:

●      25-34: This group prefers a more innovative and modern approach to brand names.

●      35-45: This group likes it when a brand is given a name that balances historic and contemporary themes.

●      45-65: This group prefers a historic brand name.

So, what’s next?

After making up your mind on the tone, proceed to judge the different names you’ve shortlisted based on their compatibility with your brand tone, social media presence, intended buzz, and personality.

An example is The Economist. It’s bold and classy and you can immediately tell the brand was created to give global perspectives on the economy.

The Need for Validation

For every name that makes it to your final shortlist, customer feedback is important because it determines how well your final choice will sit with the public. But, this is one part of the validation process of your selected name.

For further validation, you need to check what domain names are available, the linguistics factor to avoid a brand name with negative connotations, and finally you need to check for trademarks to prevent legal setbacks.


There’s nothing more satisfying than picking the perfect name for your brand. A name that’s more than a combination of syllables, a name that defines your brand and its abilities. This can only be possible if the right steps are followed and due diligence is put into the naming process.

Grant Polachek is the head of branding for, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.

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