Moving your business to another location is never as simple as picking up your stuff, loading it in a truck and moving to a more lucrative location. It may not be that important for you to inform everyone about your moving house, but a business is a different story. Not only is it a lengthier process to inform all your clients about the move, but it is also far more critical.
Why is it important to let your clients know about the move?
If you have found a more affordable and lucrative location for your business, your online presence needs to move alongside you. Your clients, potential clients and visitors all need to know what your real physical address is.
In the 21st century, most people rely on internet searches to find the relevant locations they need to visit. Rarely do people stop and ask around to find a location; they’d rather visit Yelp or use Google Maps to go where they need to go. If your location is not updated online, then it is very likely that you will lose potential customers.
Which methods can you utilize to inform them?
When it comes to informing your clientele of your location change, there are a lot of ways you can go about it, from sending out a change of address notification cards to changing your online address. Some of those ways are as follows;
- Incoming Phone Messages
One of the best and easiest ways of informing your clients and potential clients of your move is through incoming phone messages. Merely adding a message about the move’s date and the new location alongside your contact information to the voice mail will inform most clients of your move.
- Social Media
In the current day and age, there is no avenue with an outreach higher than social media. You can inform your customers of your new location very quickly by changing your online address on platforms like Facebook, Yelp, Google Places and Instagram. You can easily reach most of your clients by taking this simple step.
- Signature Lines of Employees
Another way of informing your clients of your move is to add a small notification under all employees’ email signature lines. This will ensure that all clients that receive emails through the employees will know about the move.
- Through Existing Paid Advertisement Campaigns
If you are running paid advertising campaigns, you need to make sure that your physical address is updated in these advertisements. Your business may suffer a massive setback if people are sent to the wrong address through these advertisements.
- Change of Address on All Pieces of Marketing
This way of spreading the word has a lot to do with your business-oriented platforms. Your business’s official website, email marketing templates and business cards all need to notify your move on them. In addition to that, you can send a change of address notification cards to your clients virtually through email or physically through mail as well.
Which other entities should you inform after moving your business?
Your clients aren’t the only entities you need to update about your move. You must keep the Postal Service, Federal Revenue Service, State or Provincial Revenue Service, your banks, your vendors, and your insurance providers up-to-date with your change of address. If you don’t, you may run into logistical troubles later on.
In conclusion, not only is notifying your clientele of your changed address essential, but it is also straightforward. Only a few simple methods will allow you to reach almost all of your clientele, out of which social media is by far the most effective method of reaching your clients.